LA MER: MAY SUN BE YOUR FRIEND
PROJECT DESCRIPTION
#Sun & I campaign is designed for La Mer's SPF series product. Our target audience are mostly upper class European 35 - 45 year ladies. Since then, I mainly focus on the concept that they want to be in a quite place enjoying the sunshine by herself. It's pretty similar to doing meditation since you can fully relax your brain and body during this period of time.

Project Director: Jakob Daschek
CONCEPT
ORIGINAL WORK
MOCK UPS